Access LinkedIn here.

ENGLISH – Short bio
Tülay Tetiker McNally is a CQ® Certified Facilitator and certified coach who helps people and teams navigate cultural complexity, change, and leadership with more clarity and confidence. As Senior Director, Play4All at Scopely, she designs and leads strategic initiatives around inclusive design, accessibility, and cultural intelligence, and she serves on the Game Developers Conference Advisory Board.

ENGLISH – Bio 

Tülay Tetiker McNally is a senior strategic leader with over twenty years of experience in the global games and VFX industries. With a professional history spanning Germany, the UK, Canada, Sweden, and Spain, she brings a globally informed perspective to developer- and player-centered design. 

Following foundational experience at Microsoft, Square Enix, and SEGA, Tülay joined BioWare in 2010 as Director of QA & Central Development Operations. She later led strategic cultural transformation initiatives within Studio Operations at EA DICE before being appointed as Electronic Arts’ first Director of Inclusive Design & Product Development. In this role, she helped integrate the frameworks required to embed inclusive design into global production pipelines. Currently, she is the Senior Director of Play4All at Scopely, a strategic programme she created and leads to provide teams with guidance on accessibility and inclusive content, ensuring culturally informed decisions throughout the development process. 

Tülay holds an MA in American Culture, History, and Society from Ludwig-Maximilians-Universität München and a Postgraduate Diploma in Innovation & Design Thinking. She is an ICF Certified Coach and a CQ® Certified Facilitator. She serves on the GDC Advisory Board and is a Patron of the mental health charity Safe In Our World.